Honest comparison of the main B2B email prospecting tools. Pricing, features, deliverability, GDPR compliance — everything you need to know.
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| Feature | HeraMail 0€ → 29€/mois Free plan forever | Lemlist 59€/user/mois Per user | Instantly 30$/mois Lead gen extra | Woodpecker 29$/mois Per prospects contacted | Saleshandy 25$/mois Annual billing |
|---|---|---|---|---|---|
| AI email generation | |||||
| Deliverability score before sending | |||||
| Bring Your Own SMTP | |||||
| GDPR native (unsubscribe) | |||||
| Multi-SMTP rotation | |||||
| Built-in warm-up | |||||
| Multichannel (LinkedIn, etc.) | |||||
| Lead database | |||||
| Functional free plan | |||||
| French / EU vendor |
Each email is analyzed before sending (0-100). Spam word detection, length, links, capitalization. See problems before you send — not in your stats 3 days later.
Connect Gmail, Outlook, OVH or any host. Automatic rotation between multiple mailboxes. You keep control of your sender reputation.
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One-click unsubscribe in every email. Automatic blacklist. Data hosted in Europe. HERACLES AI SAS (SIREN 100 843 168) — Paris, France.
Lemlist is a multichannel prospecting tool (email + LinkedIn + WhatsApp) with a 600M+ contact database. It's comprehensive, but expensive: 59-99€/user/month, per user.
If you mainly do B2B cold email (no multichannel), HeraMail does the same job for 3-4x less. Our Starter plan at 29€/month includes 200 emails/day and AI — no per-user limit.
The key difference: the deliverability score before sending. Lemlist has warm-up (lemwarm), but doesn't analyze each email's content before sending. HeraMail gives you a 0-100 score on every generated email.
Instantly is powerful for volume: unlimited email accounts, built-in warm-up, and a solid sending engine. The Growth plan starts at $30/month.
But note: the lead database (Supersearch) is a separate product at $47/month minimum. Advanced AI is locked behind premium plans. And Instantly is not designed for the European market — no native GDPR compliance.
HeraMail is simpler, more transparent on pricing, and designed from the start for the French and European market with built-in GDPR.
Woodpecker is a serious competitor: $29/month, unlimited users, built-in warm-up, and spam word checking. It's the tool closest to HeraMail.
The difference: HeraMail has a functional free plan (20 emails/day) and a complete 0-100 deliverability score (not just spam word checking). Woodpecker charges per prospects contacted — cost increases with volume. HeraMail charges a flat rate.
Saleshandy is the most affordable established competitor: $25/month (annual billing), unlimited mailboxes, warm-up, and a 700M+ lead database.
HeraMail is even more accessible with a permanent free plan. Saleshandy is based in India — if data localization and GDPR matter to you, HeraMail is hosted in Europe by a French company.