Learn to write cold emails that actually get responses. Proven structures, templates, subject lines, and the mistakes that kill reply rates.
The average cold email reply rate is 1-5%. That means 95-99% of your emails get ignored. But the top performers consistently hit 15-30% reply rates. The difference? How the email is written.
The best cold emails follow a simple formula:
That's it. No company history. No feature lists. No attachments.
Subject: Quick question about [their initiative]
Hi [First Name],
I noticed [specific observation about their company — recent hire, product launch, content they published]. [One sentence connecting your observation to a problem you solve].
We help [similar companies] [specific result]. Would you be open to a 15-min call this week?
[Your name]
Subject: [Mutual connection] suggested I reach out
Hi [First Name],
[Mutual connection name] mentioned you might be dealing with [problem]. We helped [their company] [specific result with number].
Worth a quick chat?
[Your name]
Subject: How [similar company] achieved [result]
Hi [First Name],
We recently helped [similar company in their industry] [specific measurable result]. Their situation was similar to [their company] — [brief context].
I have a few ideas that could work for you. Free to chat for 15 minutes this week?
[Your name]
Subject: [Problem they likely have]
Hi [First Name],
Most [their role] at [their company size] companies struggle with [specific problem]. It usually means [consequence of the problem].
We built [your product] specifically for this. [One sentence about how it works]. Interested in seeing how it could help [their company]?
[Your name]
Subject: Should I close your file?
Hi [First Name],
I've reached out a couple times about [topic]. I don't want to be a pest — if [your offer] isn't relevant, just say so and I'll stop.
If the timing's just off, let me know and I'll circle back later.
[Your name]
| Do | Don't |
|---|---|
| Keep it under 6 words | Use ALL CAPS |
| Be specific | Use clickbait |
| Lowercase is fine | Add [brackets] or emojis |
| Ask a question | Promise "free" things |
| Reference their company | Use "RE:" tricks |
HeraMail's AI generates emails based on your sequence instructions and scores them for deliverability before sending.
Try HeraMail free — AI-generated emails with deliverability scoring: heramail.io